Tugob means “abundant” in the Visayan local dialect. The festival aims to showcase the 11 products identified to be abundant in the city namely: steam, water, pineapple, sugarcane, cassava, fish, livestock, coconut, vegetables, rice, and even sand and gravel. To translate these products, said to in abundance in the city, into a festival, different schools of the city were tapped to depict it.
